What is a Reproduction Rights Organization, or RRO?*
RROs began in response to the need to license wide-scale photocopy access to the world's scientific and cultural printed works. RROs are a form of the "collecting societies" that also exist in other creative areas where large numbers of creative works need to be licensed together in a convenient fashion, such as music performance rights (Example: ASCAP and BMI).
Copyright Clearance Center is the RRO for the United States. For more information on RROs, see the International Federation of Reproduction Rights Organizations (IFRRO).